#Web design #Motion design #Creative direction #Social
Webflow, Adobe Illustrator, Figma, After Effects
Marketing lead, creative direction, web design, motion design
Louis Tanghal (illustration + graphic design), Rhea Caparas (social media + copywriting)
In tandem with developing TANGapp's brand identity, I led our marketing team as we worked to apply the new design guidelines to the brand's website and social media channels.
As a new brand, one concern was how to communicate our product value to an audience possessing varying levels of familiarity with mobile fintech. Keeping this in mind was key in making the website an effective introduction to our product.
We also needed to maintain an authentic voice when referencing Filipino culture and diasporic experiences. This was especially important when drafting our social media copy and video scripts.
This project was an opportunity to provide effective creative direction while balancing important outside perspectives, namely that of my team members who were based in the Philippines and provided invaluable cultural insight.
I used Figma and Webflow to personally design and build the new website from scratch. This design sets out to showcase app features, convey TANGapp's mission, and garner trust among users.
I oversaw the collaboration between our team's social media specialist and our in-house illustrator to create financial literacy content that offered to value to our users. I then animated the assets in After Effects to create motion graphics that could stand out on users' social feeds.